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How airlines trick you into paying more

Por: Los Angeles Times Business July 22, 2023

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It’s not just you: Shopping for airfares is harder than ever. Choosing between basic economy and regular economy fares and navigating add-on fees makes booking more complicated, and that’s no accident. Airlines are harnessing lessons from a still-emerging academic field known as behavioral economics to nudge customers into spending more. “Behavioral economics was developed by incorporating ideas from psychology into standard economic... + full article



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