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Mattel's Barbie earns over a billion every year

Por: Fox Business Business July 20, 2023

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FOX Business correspondent Madison Alworth joined ‘Varney & Co.’ to show how the Barbie franchise is capitalizing on nostalgia with their new immersive Barbie Cafe.  The star-studded, upcoming Barbie film has brought the extremely lucrative brand that inspired it to the front and center.  Barbie, a owned by Mattel, has generated billions in gross billings or sales in the last five full fiscal years, hitting at least $1 billion in each of... + full article



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