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No more birthday freebies: Why some companies are reining in their customer rewards programs

Por: WGN-TV Nation July 10, 2023

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Posted: Jul 9, 2023 / 01:00 PM CDT Updated: Jul 9, 2023 / 01:39 PM CDT WASHINGTON (AP) — Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy — and customers are taking notice. Last fall, for example, many balked at Dunkin’s decision to stop offering a free drink on their birthday and instead give them... + full article



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