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FTC wants to ban fake product reviews, warns AI could exacerbate problem

Por: CBS News Business July 04, 2023

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Businesses could soon be fined a hefty sum for hosting or promoting fake product reviews online if the Federal Trade Commission (FTC) has its way.Faux five-star and rave reviews of less-than-stellar consumer goods can boost businesses' profits while deceiving consumers, according to the FTC, which has proposed a rule to crack down on businesses that buy, sell or promote phony user ratings of their products. Generative AI tools such as... + full article



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