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Shein Flew Influencers to China to Help Its Image. A Backlash Ensued.

Por: The New York Times Business June 29, 2023

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When the ultrafast-fashion retailer Shein invited Kenya Freeman on a free two-week trip to China, she was thrilled. It has become a status symbol for Instagram and TikTok creators to be taken on paid excursions by brands, and Ms. Freeman, who had also been for Shein for two and a half years, saw it as a major opportunity.But while brands often plan such trips to promote new products or generate online buzz, Shein’s pitch was unusual: She was... + full article



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