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Column: Why the Flamin' Hot Cheetos movie is both pandering and pernicious

Por: Los Angeles Times Business June 13, 2023

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I initially had no plans to see “Flamin’ Hot,” the film directed by Eva Longoria that tells the story of real-life-janitor-turned-Frito-Lay-executive Richard Montañez. For at least 20 years, the Mexican American has told anyone within hearing distance that he invented the wildly popular Cheetos variety of the same name. The self-proclaimed godfather of Latino marketing taught corporate America that it could make billions of dollars off... + full article



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