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The LIV Golf, PGA Tour merger shows why sports is so good for image washing

Por: Los Angeles Times Business June 08, 2023

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Sometimes sports isn't just about sports. For decades, athletic events have been used to launder the images and reputations in a tactic called sportswashing. Whether embraced by a company or a nation with a regressive policies, sportswashing has particular allure, experts say, because it works. That's what critics say is happening with the proposed merger between the Saudi-backed LIV Golf and PGA Tour. The deal ends a bitter war with... + full article



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