Por: New York Post Business June 05, 2023
An eight-year-old marketing firm out of San Francisco was responsible for Bud Light’s partnership with – and the disastrous tie-up sent the firm into “serious panic mode,” The Post has learned. , a San Mateo Calif.-based firm that pairs social-media influencers with major consumer brands, is the outfit that introduced Anheuser-Busch to the 26-year-old transgender actress — resulting in a viral TikTok video that has since become a... + full article
New York Post USA Business May 04, 2023
A trans comedian who briefly appeared in a less-buzzed about Bud Light ad during a Super Bowl — which promoted gender equity — slammed the beer maker’s parent company for its handling of the Dylan Mulvaney controversy. Ian Harvie, a 54-year-old actor who transitioned from... + más
Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign | Fox Business
Bud Light’s Controversy Over Dylan Mulvaney, Explained | MarketWatch
New York Post USA Business May 01, 2023
Bud Light posted a “countrified’ YouTube ad that showed young beer drinkers frolicking in the rain at a country music festival — but has disabled user comments amid over its The 30-second ad — which kicks off a in the wake of its ill-fated tie-up with the 26-year-old... + más
Who is trans star Dylan Mulvaney — and why is she suddenly everywhere? | New York Post
Nike makes Dylan Mulvaney sports bra model, days after Bud Light furor | Newsweek
New York Post USA Business April 25, 2023
Bud Light has suffered a “staggering” sales hit following the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney — with the latest data showing an alarming 17% drop, according to an industry research firm. The latest sales data from... + más
Bud Light disables comments on ‘countrified’ YouTube ad in wake of Dylan Mulvaney fiasco | New York Post
New York Post USA Business April 22, 2023
The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report. Alissa Heinerscheid, vice president of marketing for the popular beer, will be replaced by Budweiser global marketing VP Todd Allen,... + más
Fox Business USA Business April 15, 2023
Mike’s Gemini Twin Lounge owner Michael Lamar discusses how Bud Light’s partnership with trans activist Dylan Mulvaney has caused sales to plummet on ‘The Bottom Line.’ Bud Light’s partnership with transgender influencer Dylan Mulvaney has led some conservative critics... + más
Bud Light boycott tears Republicans apart | Newsweek
New York Post USA Life April 06, 2023
Advertisers’ new favorite spokeswoman is transgender — and critics are not happy about it. Dylan Mulvaney 26, who transitioned from male to female during beginning in March 2021, has reportedly earned from endorsements including fashion and beauty brands Kate Spade, Ulta... + más
Trans influencer Dylan Mulvaney reveals the results of her facial feminization surgery in a 'Swan Lake' and Old Hollywood-inspired video | Business Insider
Newsweek USA Sports April 06, 2023
Transgender influencer Dylan Mulvaney has secured another major partnership deal, days after Bud Light was criticized for partnering with her.Mulvaney, an actor and comedian who has been documenting her transition across social media, is now a sports bra model for Nike. It comes... + más
Dylan Mulvaney appears to respond to Bud Light backlash: Lot going on | Newsweek
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