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Lululemon’s Bestseller Is More Than a Fanny Pack. How the Belt Bag Became a Fashion Must-Have.

Por: MarketWatch Business May 30, 2023

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At $38, it appears to be ‘s (ticker: LULU) “everywoman” product. Earlier this spring, websites with mass appeal—the likes of , , and —alerted shoppers when the product was finally back in stock (and with new colors!). It’s a testament not only to the brand’s trendsetting prowess, but the stark power of social media to drive fashion choices, and sales. The belt bag first hit Lululemon’s shelves in 2018. By the summer of 2022, it... + full article



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