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Target pulling pride range items looks like a retreat—brand strategist

Por: Newsweek Business May 25, 2023

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Target's decision to remove items of its LGBTQ+ pride range due to a backlash and calls for a boycott of the chain store looks like a retreat, a leading brand strategist has said.The retailer will be removing items at the center of the most significant confrontational behavior from customers, Kayla Castaneda, a Target spokesperson, said on Tuesday.Kelly O'Keefe, founding partner of Brand Federation, who has advised companies including... + full article



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