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'Nobody imagined it would go on this long': Bud Light sales continue to plummet over Mulvaney backlash

Por: NBC News Business May 24, 2023

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Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson. According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before. At a time of profound cultural and political division in the... + full article



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