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Peloton aims to rebrand as a fitness company for all with a focus on app and tiered subscription pricing

Por: NBC News Business May 24, 2023

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When Peloton unveiled its 2019 holiday commercial depicting a husband who gifted his wife a stationary bike for Christmas, the ad was widely panned as sexist, dystopian and reminiscent of a hostage video. People took umbrage at the commercial’s characters — a white, upper-middle-class family — and said it sent a range of dangerous messages about everything from gender norms to body dysmorphia.  While the controversy eventually faded... + full article



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