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How to Be More Creative

Por: The Atlantic Opinion May 20, 2023

Breakthroughs are the product of persistence, not magic.Illustration by Joanne Imperio / The AtlanticMay 20, 2023, 7:30 AM ETAbout 10 years ago, the management professors Brian Lucas and Loran Nordgren encountered a paradox. On the one hand, we recognize that other people are more likely to make creative breakthroughs when they persist. Thomas Edison—for many the personification of creative genius—famously experimented with hundreds of... + full article



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