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Why brands keep launching NFTs, even though the hype has died down and trading volume is low

Por: MarketWatch Business May 18, 2023

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As a reminder, NFTs, or nonfungible tokens, surged in popularity in 2021. It was exactly 2 years ago, in May 2021, when artist Beeple sold NFT digital art for $69 million. NFTs are unique cryptographic tokens that can be linked to digital or physical items. They’re backed on a blockchain, and serve as a digital certificate that verifies ownership and authenticity. But with the hype fading around the metaverse, web3, and crypto, it seems that... + full article



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