Por: ABC News Business April 26, 2023
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay.“A few years from now, we will look back on this ‘controversy’ with the same embarrassment that we feel when we look back at ‘controversies’ from the past surrounding things like interracial couples in advertising,” said Sarah Reynolds,... + full article
ABC News USA Entertainment April 26, 2023
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay.“A few years from now, we will look back on this ‘controversy’ with the... + más
Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign | Fox Business
Bud Light’s Controversy Over Dylan Mulvaney, Explained | MarketWatch
Associated Press USA Life April 26, 2023
WPLG Local 10 USA Nation April 26, 2023
CBS News USA Politics April 26, 2023
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it's here to stay.A few years from now, we will look back on this 'controversy'... + más
New York Post USA Business April 25, 2023
Bud Light has suffered a “staggering” sales hit following the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney — with the latest data showing an alarming 17% drop, according to an industry research firm. The latest sales data from... + más
Who is trans star Dylan Mulvaney — and why is she suddenly everywhere? | New York Post
Bud Light disables comments on ‘countrified’ YouTube ad in wake of Dylan Mulvaney fiasco | New York Post
MarketWatch USA Business April 25, 2023
What Happened With Bud Light and Dylan Mulvaney? Heinerscheid took over ‘s (ticker: BUD) marketing role for Bud Light last summer, tasked with broadening the brand’s already formidable appeal. Statistica calls it the most recognized beer brand in 2022, tied with Corona and... + más
Nike makes Dylan Mulvaney sports bra model, days after Bud Light furor | Newsweek
Fox Business USA Business April 12, 2023
Beer Business Daily publisher Harry Schuhmacher told Fox News Digital that this is the biggest controversy he has seen. Bud Light suffered a bloodbath this past weekend. Consumers nationwide revolted against the nation's after it stepped recklessly into the culture wars... + más
NFL Playoff Scenarios | ABC News
Bud Light controversy is starting fights in bar, owner says | Newsweek
About iurex | Privacy Policy | Disclaimer |