Por: WPLG Local 10 Entertainment April 23, 2023
NEW YORK – The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports.Alissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age.A... + full article
Fox Business USA Business April 22, 2023
Former Levi’s brand president Jennifer Sey discusses Budweiser’s patriotic ad release after Dylan Mulvaney partnership controversy, on 'The Bottom Line.’ Anheuser-Busch is rearranging the management of its Bud Light brand following a boycott by conservative drinkers.... + más
Who is trans star Dylan Mulvaney — and why is she suddenly everywhere? | New York Post
Nike makes Dylan Mulvaney sports bra model, days after Bud Light furor | Newsweek
Newsweek USA Nation April 18, 2023
nDonald Trump Jr. has angered some conservatives for calling for an end to the boycott of Anheuser-Busch, which started due to the company's partnership with transgender influencer Dylan Mulvaney.nA prominent GOP political committee has also received criticism after it... + más
Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign | Fox Business
Internet slams Bud Light's response after weeks of silence | Newsweek
Florida Governor Ron DeSantis took a jab at Bud Light in a new video, but the Republican's response is late to the game.DeSantis remained silent for over a week in the culture war triggered by the beer giant's decision to partner with a transgender model while dozens... + más
Newsweek USA Business April 17, 2023
The Bud Light controversy rumbles as the beer brand broke its silence on social media—but would-be boycotters responded with fury.Earlier in April, Bud Light faced widespread criticism and calls for a boycott of its products after it sent personalized merch to transgender... + más
Joe Rogan weighs in on Bud Light controversy | Newsweek
Fox Business USA Business April 12, 2023
Beer Business Daily publisher Harry Schuhmacher told Fox News Digital that this is the biggest controversy he has seen. Bud Light suffered a bloodbath this past weekend. Consumers nationwide revolted against the nation's after it stepped recklessly into the culture wars... + más
NFL Playoff Scenarios | ABC News
Bud Light controversy is starting fights in bar, owner says | Newsweek
Newsweek USA Business April 12, 2023
A video purportedly explaining what Bud Light actually stands for has gone viral after people linked it with the current boycott of the brand.Bud Light and its parent company Anheuser-Busch have been the subject of criticism after transgender actress and influencer Dylan... + más
Bud Light Signals New Era In Marketing | Forbes
Newsweek USA Nation April 03, 2023
Bud Light is facing a boycott after partnering with transgender influencer and activist Dylan Mulvaney.On Sunday, Mulvaney posted a video to her 1.7 million Instagram followers in which she explained that Bud Light had sent her a personalized can with her face on it to... + más
Bud Light draws backlash after promoting trans activist Dylan Mulvaney, but marketing pros say it's a smart move | MarketWatch
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