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Vox Media spins off NowThis, the viral politics site, a year after buying it

Por: The Boston Globe Business April 13, 2023

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Vox Media said on Wednesday that it was spinning off NowThis, a news site whose videos regularly go viral on Instagram and TikTok, as an independent media company ahead of the 2024 presidential election.The deal, just over a year after Vox Media acquired NowThis, is backed by Accelerate Change, a nonprofit dedicated to increasing civic engagement among underrepresented groups. The terms of the deal were not disclosed, but one person familiar... + full article



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