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HBO Max to be renamed Max in a bid for a bigger streaming audience

Por: Los Angeles Times Business April 12, 2023

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Warner Bros. Discovery has stripped HBO from its streaming service name, which now will simply be called Max, signaling a new era for the company's streaming ambitions. The name change, unveiled Wednesday, comes as Chief Executive David Zaslav seeks to broaden the audience for the company's nearly 3-year-old streaming service. The makeover is part of an effort to meld HBO's prestige programming, including Succession and The White... + full article



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