Por: Newsweek Business April 10, 2023
After the backlash from right-wing and conservative customers following the company's decision to give trans activist and influencer Dylan Mulvaney a sponsorship deal, critics have pointed at Bud Light's Vice President Alissa Heinerscheid's vision for the company as responsible for the brand's recent move.Heinerscheid, who in July 2022 became the first woman to lead Bud Light—the largest beer brand in the industry, as her... + full article
Newsweek USA Life April 10, 2023
Bud Light's silence hasn't gone unnoticed amid calls to boycott the brand over its partnership with Dylan Mulvany.The beer company has been praised and slammed for its association with Mulvaney, a trans activist and influencer known for documenting her gender... + más
Who is trans star Dylan Mulvaney — and why is she suddenly everywhere? | New York Post
Nike makes Dylan Mulvaney sports bra model, days after Bud Light furor | Newsweek
Newsweek USA Nation April 07, 2023
nSmokin' This and That BBQ owner Guy Cummins noticed customers verbally accosting those drinking Bud Light in his bar after the beer company sent a commemorative can to transgender activist and influencer Dylan Mulvaney. nCummins considered removing the brand from the menu... + más
Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign | Fox Business
Internet slams Bud Light's response after weeks of silence | Newsweek
Newsweek USA Life April 06, 2023
Dylan Mulvaney has broken her silence saying she had a lot going on after there were calls to boycott Bud Light beer for supporting the transgender TikTok star.Bud Light came under fire after it sent Mulvaney a commemorative can of beer with her face on it to celebrate her one... + más
A 20-year-old photo of Kid Rock drinking Bud Light next to a drag queen has resurfaced online days after the musician repeatedly shot at Bud Light cases to protest a partnership with a transgender influencer.Dylan Mulvaney, a trans advocate who has obtained a large following due... + más
High school scores and top performers from Friday, March 24 | Orlando Sentinel
Newsweek USA Life April 05, 2023
Video footage of a can of Bud Light being poured out down a kitchen sink in protest at the brand's partnership with transgender social media personality Dylan Mulvaney has been viewed on Twitter more than 1 million times.On Sunday, Mulvaney shared a video on Instagram, in... + más
What Are the Duties of A Trustee? | Forbes
Newsweek USA Nation April 03, 2023
Bud Light is facing a boycott after partnering with transgender influencer and activist Dylan Mulvaney.On Sunday, Mulvaney posted a video to her 1.7 million Instagram followers in which she explained that Bud Light had sent her a personalized can with her face on it to... + más
Bud Light Signals New Era In Marketing | Forbes
Bud Light draws backlash after promoting trans activist Dylan Mulvaney, but marketing pros say it's a smart move | MarketWatch
Forbes USA Life February 02, 2023
Alissa Heinerscheid is the first woman to take the helm and lead the Bud Light brand.Anheuser-Busch The Super Bowl will kick off a new marketing era for Bud Light, and a woman is at the helm for this new direction. Alissa Heinerscheid, vice president of marketing for Bud Light,... + más
Bud Light unveils Super Bowl commercial with Miles Teller and wife Keleigh | 10 WBNS
What is Bud Zero, the only beer Budweiser can sell at the World Cup? | CNN
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