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‘I got catfished by a sandwich’: Virtual kitchens boom on delivery apps

Por: NBC News Business April 08, 2023

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From Big Hot Dog Energy to Pimp My Pasta, there’s a growing wave of restaurants in the U.S. that are luring patrons with clickbait names and glossy imagery. But you can’t dine in them, because in the physical world they don’t exist. “There’s no signage, no seating, no cute walk-up window,” said Jean Chick, a senior consultant specializing in food and beverage at consulting firm Deloitte. Unlike full-service restaurants, these virtual... + full article



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