Por: MarketWatch Business April 03, 2023
But this wasn’t the first time a major brand found itself in such a situation. Just last month, Hershey, arguably the biggest name in chocolate, faced a similar response after its Canadian division as part of a campaign. In Hershey’s case, there were even calls from critics to boycott the brand. All of which raises the question: Why are major brands mounting such campaigns, given their potential to alienate some customers? Is it about... + full article
Newsweek USA Business April 25, 2023
Cosmetics company Maybelline is the latest company facing calls for a boycott after partnering with trans activist and social media influencer Dylan Mulvaney.Mulvaney previously participated in a sponsored social media post for Bud Light, as part of the beer brand's March... + más
Who is trans star Dylan Mulvaney — and why is she suddenly everywhere? | New York Post
Nike makes Dylan Mulvaney sports bra model, days after Bud Light furor | Newsweek
New York Post USA Business April 22, 2023
The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report. Alissa Heinerscheid, vice president of marketing for the popular beer, will be replaced by Budweiser global marketing VP Todd Allen,... + más
Fox Business USA Business April 15, 2023
Mike’s Gemini Twin Lounge owner Michael Lamar discusses how Bud Light’s partnership with trans activist Dylan Mulvaney has caused sales to plummet on ‘The Bottom Line.’ Bud Light’s partnership with transgender influencer Dylan Mulvaney has led some conservative critics... + más
Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign | Fox Business
Bud Light boycott tears Republicans apart | Newsweek
Newsweek USA Life April 10, 2023
Bud Light's silence hasn't gone unnoticed amid calls to boycott the brand over its partnership with Dylan Mulvany.The beer company has been praised and slammed for its association with Mulvaney, a trans activist and influencer known for documenting her gender... + más
Newsweek USA Life April 06, 2023
Dylan Mulvaney has broken her silence saying she had a lot going on after there were calls to boycott Bud Light beer for supporting the transgender TikTok star.Bud Light came under fire after it sent Mulvaney a commemorative can of beer with her face on it to celebrate her one... + más
New York Post USA Life April 06, 2023
Advertisers’ new favorite spokeswoman is transgender — and critics are not happy about it. Dylan Mulvaney 26, who transitioned from male to female during beginning in March 2021, has reportedly earned from endorsements including fashion and beauty brands Kate Spade, Ulta... + más
Trans influencer Dylan Mulvaney reveals the results of her facial feminization surgery in a 'Swan Lake' and Old Hollywood-inspired video | Business Insider
Newsweek USA Sports April 06, 2023
Transgender influencer Dylan Mulvaney has secured another major partnership deal, days after Bud Light was criticized for partnering with her.Mulvaney, an actor and comedian who has been documenting her transition across social media, is now a sports bra model for Nike. It comes... + más
Dylan Mulvaney appears to respond to Bud Light backlash: Lot going on | Newsweek
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