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e.l.f. Beauty Sees No Further Price Increases as It Looks to Keep Young Customers Engaged

Por: MarketWatch Business March 27, 2023

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We feel our margins can expand over time even without pricing, Mr. Amin said. Raising prices could even be counterproductive for the company, as it is mainly popular among Gen. Z shoppers for the affordable value its products provide, he said. Furthermore, the Oakland, Calif.-based company feels it could be better positioned for the future if it keeps this business model unchanged, particularly given its consumers' worries on the health of... + full article



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