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Young moviegoers are more likely to pay more for good seats in theaters, new survey says

Por: CNBC Life March 24, 2023

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Group of cheerful people laughing while watching movie in cinema.Zoran Zeremski Istock Getty ImagesYoung moviegoers don't mind paying extra fees to see films on the big screen, if it means they get to sit in the best seats in the house, a new survey says., found that 54% of Gen Z ticket buyers and 46% of millennials found dynamic pricing, a strategy seen in the concert space that charges more for the most desirable seats in a venue,... + full article



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