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Council Post: The ROI Of A Fractional CMO

Por: Forbes Business March 21, 2023

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Ferris Ayar is the Founder and CMO of , Fractional CMO’s that help startups and SMB’s scale and sustain profitable growth. getty When a business retains a fractional CMO, they are making an investment that should increase revenues and generate growth. As is the case with any investment, performance is measured by return on investment (ROI). However, calculating the ROI generated by a fractional CMO is challenging, to say the least. Even if... + full article



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