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The ‘pink tax’ and how to fight it: 'It’s another punch to the gut as we’re trying to manage our budgets right now'

Por: MarketWatch Business March 21, 2023

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“I don’t know why brands think this is acceptable,” Bodge says. “It’s another punch to the gut as we’re trying to manage our budgets right now,” she adds, referring to rising prices across consumer goods categories due to inflation.  The phenomenon known as the “pink tax,” when products and services aimed at women cost more than their counterparts aimed at men, is well-documented across many goods and services. A 2021 paper... + full article



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