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CNN’s Prime-Time Experiment Is Off to a Slow Start

Por: The New York Times Business March 18, 2023

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CNN’s new chairman, , debuted a novel experiment last month to revive his network’s flagging prime-time ratings, betting that viewers would tune in for a mix of exclusive interviews and specials dedicated to hot-button topics like fentanyl abuse and the war in Ukraine.Viewers have had other ideas.Since Mr. Licht’s 9 p.m. experiment, “CNN Primetime,” began airing several times a week on Feb. 22, viewership has fallen below what the... + full article



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