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Where NATSEC meets commerce: One balloon that won't get shot down

Por: Newsweek Business March 01, 2023

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There's one balloon that can't and won't be shot down; we are far too reliant on it.In previous explainers and reports on first-party data, I mostly focused on its advertising benefits. It wasn't until Amazon began acquisition talks with Roomba, the autonomous robot vacuum, that I began considering data collection for purposes beyond the narrow path of ethics. Here is a snippet from an August 2022 report – keep this in mind... + full article



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