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KPMG International BrandVoice: How To Turn Consumer Data Into Business Growth

Por: Forbes Tech February 21, 2023

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By Claire Stern As the saying goes, “the customer is always right,” especially when it comes to behavior and buying practices. But consumers are constantly changing, which is why insights derived from data offer companies the opportunity to better serve them and drive sales in the process. getty For example, although value, quality and convenience are the three main factors that consistently drive purchasing, what those factors mean tend to... + full article



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