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Leveraging A Holiday To Build A Blockbuster Brand

Por: Forbes Business February 17, 2023

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When a product can connect with a holiday, it can boost revenue and fuel demand year-round. Peeps, ... [+] in part, parlayed the shapes of rabbits and chicks into an Easter boom, just as heart-shaped candies epitomize Valentine’s Day. getty When Nestle wanted to brand its heartier snacks, it coined the word “smeals”: half snack and half meal. We could probably use other new words to describe an increasing connection between snacking and... + full article



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