TikTok de-influencers want GenZ to buy less — and more

At a time when consumers are inundated with so-called social media influencers peddling the latest products online, a slew of TikTok users are leveraging their platforms to tell people what not to buy instead.The trend, called de-influencing, is a stark contrast to prior ones like #TikTokMadeMeBuyIt, when consumers were showing off products they purchased after seeing them on the social media app.These days, TikTokers are telling their followers... + full article