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Wanted: Interns Who Can Make TikTok Hits

Por: The New York Times Business February 13, 2023

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When Mary Clare Lacke, a 20-year-old student at the University of Missouri, interned at Claire’s last summer, one of her tasks was to help the teen accessories company with its nascent TikTok account. It didn’t take long for her to produce a hit — though it wasn’t one that the retailer saw coming.In an , Ms. Lacke riffed off a pranking trend inspired by Kris Jenner to promote a style of the retailer’s earrings.“My team was just like,... + full article



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