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Viewership Is Falling, Rates Are Rising, Yet Advertisers Still Flock To The Super Bowl

Por: Forbes Business February 12, 2023

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 Valerio Rosati/Alamy Stock Photo Return on investment is only one metric that companies consider when they decide to spend millions for a 30-second spot during the big game. By .” At least on an emotional level. If that adorable little shelter puppy hadn’t with the Budweiser Clydesdales, putting a lump in the throat of many a macho NFL fan, maybe the ad rate wouldn’t have jumped 16% between 2021 and 2022. In the context of persistent... + full article



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