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Beyond Meat revamps its retail strategy, hires new marketing executive

Por: MarketWatch Business February 03, 2023

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Beyond said Thursday that it is hiring Akerho “AK” Oghoghomeh to lead the company’s global marketing efforts. Oghoghomeh is joining Beyond from energy-drink maker Red Bull North America, where he oversaw advertising and other initiatives for Red Bull’s U.S. business, according to a Beyond spokeswoman. It is a difficult period for Beyond, the pioneer of plant-based burgers, which aim to closely mimic the taste and texture of beef. Sales... + full article



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