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‘CAST’ Is The Rising Business Model Utilizing Synergy Between K-Pop Stars & Local Korean Enterprises

Por: Forbes Business February 01, 2023

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Chung Ha with LiseulDONUTSTUDIO From the BTS Meal at McDonald’s to the members of BLACKPINK all representing multiple luxury fashion houses, global brands are embracing the popularity and social-media savvy of K-pop stars more than ever. But the artists also use their influence to help develop and boost budding enterprises from their home country of South Korea in an emerging business model that’s gained important government support. The... + full article



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