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Inflation has sent drinkers toward cheaper beer or fancier booze

Por: MarketWatch Business January 28, 2023

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The trend, they said, followed some two decades of “premiumization” in the alcohol industry, characterized by a focus on higher quality that has led to the popularity of craft beer, bars that serve it in chalices and flute glasses, small-batch liquor production and natural and biodynamic wines. “Over the course of the last 20+ years, total beverage alcohol in the U.S. has consistently benefited from premiumization,” Cowen analysts, led... + full article



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