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Council Post: The Branding Power Of Nostalgia: Where It Can Take You

Por: Forbes Business January 28, 2023

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Troy Allen is the founder and CEO of . He's an expert in branding, design and strategy. getty It’s incredible how simple things can spark childhood memories and take you back to a familiar place in time. Not sure what I mean? Try holding a No. 2 pencil under your nose. For me, one whiff of a freshly sharpened writing utensil instantly teleports me back to my middle school days in Ohio. There’s me in the back row, young and easily... + full article



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