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Nike's messy dispute over who gets credit for signing Michael Jordan is hitting the big screen in film starring Ben Affleck and Matt Damon

Por: Business Insider Entertainment January 25, 2023

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Michael Jordan's Nike deal is the gold standard for athletic endorsements. There's no debate. But there's a lot of debate about who should get the credit for it.That debate will get renewed attention in April when Ben Affleck and Matt Damon release Air, a movie that recounts how Nike signed Jordan. Don't expect the movie to settle the debate, but get ready for a refresher course in the staggering competitiveness of the... + full article



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