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No Open-House Party. Influencers Just Want an Open Door.

Por: The New York Times Business January 24, 2023

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It was still dark on a recent Tuesday morning when the photographers began gathering in the lobby of , an Upper East Side skyscraper that was still under construction. By the time the sun had broken over the Manhattan skyline, 30 of them were snapping away in the penthouse, creating social media content for a combined following of nearly two million.Marketers have for years chased trendsetters who can shape consumer behavior with their... + full article



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