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How To Create Superfans—Your Very Best Customers

Por: Forbes Business January 22, 2023

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Brittany Hodak may be the foremost expert on the concept of creating superfans in business. Fizzah Raza Photography What do Apple, Zappos and Chick-fil-A have in common? They are considered “rockstar” brands. Their loyal customers—and they have many—keep coming back and evangelizing these brands, singing their praises to the world. The customers are also willing to defend their favorite brand should someone say something negative about... + full article



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