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Council Post: How To Win The Subscription Game With Lasting Perceived Value

Por: Forbes Business January 14, 2023

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Sagar Rajgopal is the president and chief customer officer (CCO) of , a leading outsourcer for disruptive brands. getty From Amazon to Netflix to Spotify, subscription commerce has been one of the defining trends of the e-commerce era. It’s become so ubiquitous that consulting houses have for it: “anything-as-a-service.” Subscription businesses have also reset customer expectations: Customers are willing to pay a premium for added value... + full article



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