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R.J. Reynolds Pivots to New Cigarette Pitches as Flavor Ban Takes Effect

Por: The New York Times Health January 12, 2023

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R.J. Reynolds has wasted no time since California’s ban on flavored tobacco went into effect in late December. “California, We’ve Got You Covered,” the company declared in bold letters on a flier mailed to its cigarette customers.The law prohibits flavors, odors or “tastes” in tobacco products, including menthol cigarettes. But antismoking experts argue that R.J. Reynolds, the maker of Camel and Newport brands, is trying to... + full article



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