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Council Post: How To Build A Loyalty Program That Resonates With Gen Z

Por: Forbes Business January 06, 2023

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Sai Koppala, CMO of , where they verify audiences for brands to extend exclusive zero-party data marketing offers to consumers. getty As Gen Z ages into a core consumer demographic, marketers are scrambling to determine how best to serve a new generation of consumers with distinct values, commercial preferences and digital habits. One of the challenges they face is adapting loyalty programs to not only entice Gen Z but also earn their repeat... + full article



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