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Council Post: Building A Business Case For Brand Investment

Por: Forbes Business January 05, 2023

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Managing Director and Principal at the brand consulting firm , helping build business through brand strategy. getty Building a brand is one of the most important things a company can do to succeed in the long term. Building a strong brand helps with generating leads and communicating with current customers; in fact, brand messaging outperforms performance messaging , according to Analytic Partners. A conducted over 10 years found that a strong... + full article



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