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Council Post: 13 Powerful Retention Strategies That Keep Customers Coming Back

Por: Forbes Business December 21, 2022

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Hirsh Goswamy, Vice President of Marketing at & Fellow at OnDeck. In business, growth is generally associated with acquiring new customers. However, focusing solely on prospective customers can lead to excessive cash burn, which can rapidly jeopardize a company’s financial situation. To avoid such consequences, business owners should balance acquisition efforts with retention tactics. It is well documented that it is far less costly to retain... + full article



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