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Adults are buying toys for themselves, and it's the biggest source of growth for the industry

Por: CNBC Life December 19, 2022

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In this articleDisney's Star Wars merchandise stuffed toys depicting Grogu character, commonly known as Baby Yoda.Chukrut Budru Sopa Images Lightrocket Getty ImagesThere are two things keeping the toy industry afloat right now: inflation and a consumer group known as kidults.These kids at heart are responsible for one-fourth of all toy sales annually, around $9 billion worth, and are the biggest driver of growth throughout the industry,... + full article



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