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Council Post: 15 Key Things For Marketers To Keep In Mind When Betting On Consumer Data

Por: Forbes Business December 17, 2022

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The trail of digital information a customer leaves behind on the buying journey is an invaluable resource for marketers, helping them develop the best strategies for reaching target audiences. However, with businesses facing an uncertain economic climate, ever-increasing concerns about data privacy and new rules that impact how third-party data is tracked, collected and used, betting on consumer data to make strategic marketing decisions in 2023... + full article



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