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Council Post: 4 Tips For Getting Started With Gamification In Loyalty Programs

Por: Forbes Business December 16, 2022

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Zsuzsa Kecsmar is the Chief Strategy Officer of , a top loyalty technology vendor. getty Gamification is the application of elements typically found in games—such as points, competing with others, challenges and leaderboards—to non-gaming activities. If you’ve ever played Super Mario Bros or Candy Crush, you will have experienced the fun of earning points/coins and leveling up. Gamification uses those elements in marketing— and it is a... + full article



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