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As Eli Lilly Gears Up For Growth, Its CFO Prescribes Leading Indicators

Por: Forbes Business December 15, 2022

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Along the corridors of Indianapolis-based Eli Lilly, NBP may not have the brand swagger of Trulicity or Mounjaro, but as the drugmaker eyes a rich menu of growth opportunities, the sturdy acronym promises to be a powerful pain reliever. Or so Lilly CFO Anat Ashkenazi explains, as she seeks to highlight the organizational gravitas behind a growth metric that Lilly has dubbed New-to-Brand Prescription (NBP). To be clear, NBP, which tracks drugs... + full article



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