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Bowl organizers, sponsors still trying to figure out the impact of NIL

Por: Orlando Sentinel Sports December 09, 2022

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It’s been nearly 18 months since the introduction of name, image and likeness legislation and many in the college landscape still are learning how to traverse the challenges of allowing athletes moneymaking opportunities. That includes bowl officials and their sponsors, who are trying to figure out how to best utilize NIL to their advantage. Cheez-It, the title sponsor of the Cheez-It Bowl and Cheez-It Citrus Bowl in Orlando, is stepping into... + full article



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