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Council Post: Taking A Page From Netflix: Using Price Segmentation To Boost Revenue

Por: Forbes Business December 07, 2022

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Avy Punwasee is a Partner at . RML helps companies develop and execute pricing solutions to maximize profits. getty Netflix recently introduced its ads-based subscription pricing tier, with analysts and media expressing . In an Oct. 13 posting on Netflix’s website, COO and CPO Greg Peters stated, “We’re confident that with Netflix starting at $6.99 a month, we now have a price and plan for every fan.” In this article, I’ll explore why... + full article



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